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Got 60 seconds?

Tell us how you
actually eat.

We're building culturd from the ground up — and the people who'll eat it should shape it. 5 questions. No surveys. No research jargon. Just an honest conversation about food.

5
Questions
<60s
Total time
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Question 1 of 5

You've tried Greek yogurt.
How did it actually go?

Be honest — no wrong answers here.

😍
Loved it and kept buying it
I'm already a regular
🤔
Tried it a few times, then stopped
Something didn't quite stick
😬
Tried it once, wasn't impressed
The texture, taste, or something felt off
🫤
Honestly, I've never actually tried it
I've seen it but never reached for it
Question 2 of 5

What gets in the way
of eating better?

Pick everything that feels real to you. No judgment.

😶
Healthy food just doesn't taste good enough
🥄
The texture feels wrong — watery, chalky, or thin
🏡
Dahi at home already does the job fine
💸
It feels too expensive for an everyday thing
🫙
The flavours are the same three options everywhere
I don't really know when to eat it
Question 3 of 5

When does dahi or yogurt
show up in your day?

Think about a normal week — when do you actually reach for it?

🍱
With lunch or dinner — roti, rice, dal
Classic, everyday
🌅
Breakfast, sometimes with fruit or granola
The morning person
🕒
Mid-afternoon snack when I'm hungry
4pm slump fighter
💪
After working out, for the protein
Recovery focus
🌙
Late night when I want something light and sweet
Midnight snacker
🤷
Honestly, rarely — it's not part of my routine
Question 4 of 5

What makes you keep buying
any food product?

Think about something you buy every single week without thinking about it. What made it stick?

🔥
It genuinely tastes amazing
Everything else is secondary
🔄
It fits into my routine without effort
Convenience is king
I feel noticeably better when I eat it
The body knows
🏠
Everyone at home likes it
The family vote matters
🔍
The ingredients list is clean and short
I read labels seriously
⚖️
The price feels worth what I get
Not cheap, but fair
Question 5 of 5

Anything we should
know before we build?

If you could tell a Greek yogurt brand one thing — what would it be? Totally optional, but genuinely read by us.

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We'll only reach out when there's something worth saying — first batch drops, flavour reveals, tasting invites. No cold messages, ever.

🎉

You're in.
Thank you for this.

Every answer here shapes what we build — the flavours we launch, the formats we prioritise, the texture we obsess over. You're not just on a waitlist. You're part of how culturd comes to life.

What you told us
"The right Greek yogurt hasn't been made in India yet — and you're right."